The marketing engine behind Turtles Egg
Plan, write, review, and publish your brand's social content in one place -- AI-drafted captions with a human approval on every post, a team calendar that keeps deadlines honest, and performance numbers pulled back from every platform.
Everything a small marketing team ships with
Built first for the Turtles Egg marketplace team, designed for any brand that publishes across platforms.
AI-drafted, human-approved
Captions are drafted per platform from your product brief and brand voice -- or written entirely by hand. Nothing publishes without a person reviewing and approving it.
Team calendar & assignments
Assign work with a brief and a due date. Drafts move through review to an approved, scheduled post -- with the whole pipeline visible on one calendar.
Scheduled multi-platform publishing
Approve once, publish everywhere you selected at the time you chose -- video to YouTube and TikTok, pins to Pinterest, posts to Instagram, Facebook, and LinkedIn.
Real performance numbers
Likes, comments, shares, and views sync back automatically -- including YouTube watch time, average view duration, and subscribers gained per video.
Brand voice & guardrails
Per-brand voice, campaign rules, and content pillars keep every caption on-message -- across every writer on the team.
Creator & customer inbox
A lightweight CRM for creator outreach and customer conversations, with a hard human-approval gate before any outbound message is sent.
How a post ships
Brief
A product link or a few sentences. Assign it, or write it yourself.
Draft
AI drafts per-platform captions -- or type your own for any platform.
Review
A manager reviews, edits, and approves with a publish time.
Publish
The scheduler posts to each connected account at the chosen time.
Measure
Engagement and watch-time numbers flow back onto the post.